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	<title>ThreeDimensionalPeople &#187; social networking</title>
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	<description>Why don&#039;t you go outside and play with the three dimensional people?</description>
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		<title>Nokia buys Plum, acquires low hanging fruit</title>
		<link>http://threedimensionalpeople.com/2009/09/nokia-buys-plum/</link>
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		<pubDate>Fri, 11 Sep 2009 17:57:53 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[nokia]]></category>
		<category><![CDATA[m&a]]></category>
		<category><![CDATA[plum]]></category>
		<category><![CDATA[social location]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://threedimensionalpeople.com/?p=279</guid>
		<description><![CDATA[Happy to report more progress in Nokia Service's business development - today we announce the acquisition of Plum. This is a relatively small acquisition (not quite the market-mover that an acquisition of another fruit company would have), but I'm excited about it for a number of reasons. First, these guys are working on an area [...]]]></description>
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<p><img class="alignnone size-full wp-image-280" title="plum" src="http://threedimensionalpeople.com/wp-content/uploads/2009/09/plum.gif" alt="plum" width="148" height="56" /></p>
<p>Happy to report more progress in Nokia Service's business development - today we <a href="http://www.reuters.com/article/pressRelease/idUS135324+11-Sep-2009+PRN20090911" target="_blank">announce</a> the acquisition of Plum. This is a relatively small acquisition (not quite the market-mover that an acquisition of <a href="http://www.fastcompany.com/magazine/138/iphone-envy-you-must-be-joumlking.html">another fruit company</a> would have), but I'm excited about it for a number of reasons.</p>
<p>First, these guys are working on an area that I think is going to become increasingly important - private group social networking. As the mainstream social networks (e.g. Facebook) race to scale, people end up with hundreds or thousands of friends. Posting pictures - or your location - to hundreds of people is basically like doing it publicly, and that's not that interesting for many people. But making a horizontal sharing network also do good small group management is hard, and this is a problem that Plum has been addressing from day 1.</p>
<p>The other main reason I'm delighted is that this is a stellar team that's going to boost our Social Location group. CEO Hans <a href="http://www.brondmo.com/" target="_blank">Peter Brondmo</a> is a tech rockstar (and with his black t-shirts and ripped jeans he looks the part too), having founded and <a href="http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&amp;STORY=/www/story/02-15-2000/0001142078&amp;EDATE=" target="_blank">sold a number of communications companies</a>, and even <a href="http://www.amazon.com/Engaged-Customer-The-ebook/dp/product-description/B000OI0E2W" target="_blank">written a book</a>. He teamed up with <a href="http://www.margaretolson.com/">Margaret Olson</a> former CTO of <a href="http://www.constantcontact.com/index.jsp" target="_blank">Constant Contact</a> and they put together a very solid team in Boston.</p>
<p>Welcome to Nokia guys!</p>
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		<title>Nokia acquires Cellity to accelerate social networking</title>
		<link>http://threedimensionalpeople.com/2009/08/nokia-cellit/</link>
		<comments>http://threedimensionalpeople.com/2009/08/nokia-cellit/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 18:03:55 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[nokia]]></category>
		<category><![CDATA[contacts]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://threedimensionalpeople.com/?p=223</guid>
		<description><![CDATA[The recently announced acquisition of German startup Cellity was completed today. Good news for Nokia as it takes us towards a goal we have had for a while - getting more out of the most important social network that you own (ie the contacts book on your phone) by connecting it with the new breed of [...]]]></description>
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<p><img class="alignnone" src="http://www.cellity.com/fileadmin/templates/cellity_black/img/logo.png" alt="" width="140" height="50" /></p>
<p>The recently announced <a href="http://www.techcrunch.com/2009/07/24/nokia-buys-social-addressbook-startup-cellity-for-the-team/">acquisition</a> of German startup Cellity was <a href="http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&amp;STORY=/www/story/07-24-2009/0005065728&amp;EDATE=">completed</a> today. Good news for Nokia as it takes us towards a goal we <a href="http://threedimensionalpeople.com/2007/03/the-humble-contacts-book-an-object-of-perfection-or-ripe-for-a-revamp/">have had for a while</a> - getting more out of the most important social network that you own (ie the contacts book on your phone) by connecting it with the new breed of social networks that are today better at leveraging the many faceted advantages of the web as a platform.</p>
<p>Welcome the @cellity team, and congrats to my colleague Ed (@simnett) and the team, who disproved that myth that nothing gets done in July.</p>
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