19Jun/071
On stigmergy, ants and VRM
Joe Andrieu writes a savvy post on the VRM concept. My brain is tired from doing the requisite backflips, but happy for the workout. He relates vendor management to one of the “you know it’s important but how” concepts – swarm intelligence. This suggests that it may be easier to rearchitect supporting business systems around [...]
10Apr/076
From advertising to a direct dialogue with customers. Are you ready?
This note is aimed at brand owners, frustrated by the increasingly expensive and ineffectual advertising spending on traditional media and wondering how best they can get their message out. It suggests that today’s disrupted media business is too frail to support the demands of brands wanting to advertise. This is no bad thing in itself [...]
