Greetings from the Holiday Inn Express in Hammersmith - in the twilight zone between living in London and living in New York. Flat is packed, bags are bulging & Heathrow beckons. But I couldn't pass an Internet connection without asking the question - what business is Holiday Inn in?

I think it's the "affordable business travellers" market. The problem is that a customer segment is not an experience. The Internet connection here provides the example. They have a plug in cable, but the browser the opens up a page asking that you enter in your credit card details and address in order to pay £15 for 24hrs access. That experience is terrible - they do not even allow you to bill to your room.

The hotel have outsourced Internet provision to an intermediary as they don't think they're in that game. Nothing else is obviously outsourced - hot water, bed and food are considered core. Sure, go ahead and price discriminate for movies or the mini bar (or the Internet) if you must, but make it as simple as typing in your room number on the screen or just grabbing a bottle. an easy and integrated Internet experience is not a fundamental requirement of today's travelling business exec on a budget, I don't know what is.