6Jun/090
The ice cream cart brings us from advertising to subscriptions
Loic points to what seems to be an increasing trend as Twitter fundamentally improves the efficiency of communications — companies using broadcast publish and subscribe models as ways to interact with their customers and provide service updates. This is very much in early alpha stage today – tech savvy, barbeque, ice-cream & crème brûlée cart-wielding [...]
10Apr/076
From advertising to a direct dialogue with customers. Are you ready?
This note is aimed at brand owners, frustrated by the increasingly expensive and ineffectual advertising spending on traditional media and wondering how best they can get their message out. It suggests that today’s disrupted media business is too frail to support the demands of brands wanting to advertise. This is no bad thing in itself [...]
