ThreeDimensionalPeople Why don't you go outside and play with the three dimensional people?

9Feb/110

Cellnovo raises $48m to bring Apple-like experience to diabetes management

It seems that Walt Mossberg's wish for a diabetes product and service that doesn't suck - in fact more like his beloved iPhone - is coming true.

UK based Cellnovo has just announced a hefty $48m Series B for their diabetes management solution - pump, handset and online service. Heck, even the packaging looks like it's designed in Cupertino.

The In Vivo profile on them makes the same point, and has a good quote from Cellnovo CEO Bill McKeon that all large market leaders with established business models and ways of looking at things would do well to heed, before they find themselves on a burning platform:

Established companies have the burden of supporting the legacy product platform. Start-ups don’t have the legacy of having to carry that technology forward. They can start new with new parts, they can start with a mobile orientation, and they don’t have to work with engineers that know how to make pumps but are unfamiliar with cell phones.

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