Mayo Clinic going mobile
I've not been in the US long, but one name that I have consistently come across with regard to top of the line health care is the Mayo Clinic. They featured strongly in the recent Time cover story about the health care crisis - a rare US medical institution that saves money and gets results. My takeaway from the article was that it gets results because it saves money, focusing on a results -based approach rather than a process-based one (get paid for every procedure, whether or not it's actually helping).
So, happy to read this piece about Mayo in Mobihealthnews about their move to mobile. Their director of product management Scott Eising talks knowledgeably about the space, noting the platform fragmentation and the need for providers to make simple and relevant services that customers haven't even thought of yet (but will want them when their friends have them).
As I see it, mobile health will emerge as the result of a pincer movement, with customers getting increasingly engaged and familiar with living their life online with contextually smart mobile applications becoming ever more important, combined with irresistible pressure from healthcare providers and goverments to find efficiencies in the system that do not kill people. This is probably best done by shifting some people away from the expense and long waits of the doctor's office and towards more "lightweight" solutions - nurses rather than doctors and automatic, algorithmic based assessments that cheaply extend medical cover to more people and shift our system to a proactive, preventative approach.
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- 2008/04 – Mobility and location (The Economist) – reg reqd MICHAEL HALBHERR was driving from Berlin to Budapest the other day when he passed what looked like an empty field. The fact that his mobile phone stayed quiet annoyed him. Here he was, speeding by the site of Napoleon’s great victory at Austerlitz, and no
- 2008/11 – Innovation in America: A Gathering Storm (The Economist) Confronted by Asia’s technological rise and the financial crisis, corporate America is losing its self-confidence. It should not
- 2009/06 – MBA Tales: Searching for Work in a Recession (Business Week) For the Class of 2009, landing a job may seem next to impossible, but for the Class of 2002, flexibility and persistence paid big dividends
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5 | Unique Visitors |
July 22nd, 2009 - 14:28
Cool blog Stephen. A good article in the New Yorker a few weeks ago too (I think June 1st issue).
http://www.newyorker.com/reporting/2009/06/01/090601fa_fact_gawande
see also http://www.newyorker.com/online/blogs/newsdesk/2009/06/atul-gawande-the-cost-conundrum-redux.html
and audio http://www.newyorker.com/online/2009/06/01/090601on_audio_gawande
July 28th, 2009 - 07:05
Thanks Eric – yes, very interesting article – have heard it referred to a few times elsewhere. Quite an indictment of a process rather than results focused healthcare system.