14Apr/070
Peter Kim picks up on Lester Wunderman's comments at this week's Forrester Marketing Forum:
- We used to be in the business of direct marketing – now we’re in the
business of relationship marketing. - We will eventually move on to personal marketing, which will be facilitated
by the use of data. - Four goals for direct marketing: Relevance, relationship, repurchase,
and retention.
Couldn't agree more, but how are the current marketing tools facilitating this? Email, SMS, MMS - not much of relationship there. Mobiles are of course deeply personal, are the broker of relationships, and throw off much more data (location, call history etc) than things with wires. So, an interesting question for me is "how to help companies use mobiles to improve their relationships with their customers?".
- RT @agingtoo: Four keys to unlocking the aging opportunity (presentation) http://t.co/yFZ5TWMf
- Er, hold the champagne. Seems that SOPA was just a feint to distract attention from ACTA, its scarier big brother. http://t.co/tD45CEk5
- Yep, I think I'll be taking a few trips to San Francisco next year: Fastest America's Cup Ever http://t.co/6FDi9SQs via @bi_enterprise
- Come to Social Media Week in NYC 13-17 Feb, it'll be awesome, healthhub especially. Registration is live: http://t.co/LDpK8Bty #SMW12
- Some interesting innovation challenges by the Living Labs Global Award, e.g. this from Eindhoven for reducing obesity: http://t.co/b1vCsr9W
Tags
3d
2010
admin
admob
apple
BlackBerry
business model
choruss
comes with music
contacts
content
cool
data
ft
google
handhold adaptive
healogic
health2.0
Healthcare
hello
innovation
internet
iPhone
kachingle
m&a
machine learning
meeker
mhealth
mobile
Mobile2.0
mobile payments
morganstanley
nokia
photo
picasa
plum
proteus
rrj
sensors
sj
social location
social networking
startup
ui
usaa
Recent comments
- Accu Chek Mobile on TedMed 2010 Report
- Kathrin Campbell on The danger of making excuses
- samantha on Review: W Retreat and Spa, Bali
- Cellnovo raises $48m to bring Apple-like experience to diabetes management « ThreeDimensionalPeople on TedMed 2010 Report
- Conrad on NYC startup watch: AdStruc, Vyou & Dotgo
Some stuff I read
- Aging in Place Thoughtful commentary about growing impact of longevity disruption
- Conrad Egusa Practical advice for getting startups off the ground
- Mobihealth News Brian Dolan’s excellent comprehensive guide to mobile healthcare news
- Quantified Self Extracing and making sense of data about ourselves
- Tim Ferris Life hacking guru, provider of the most value out of any book I’ve read, and a genuinely good guy.
- Venture Hacks Useful how tos for startups
Some stuff about me
- 2007/03 – Corporate Wikis Go Viral (Business Week) Two European companies show how the collaborative practice spreads from early adopters of wikis at work to become mainstream business tools
- 2007/03 – Recommended Reading (Wall Street Journal) Mr. Johnston is one of the brightest minds in the business of connecting people. His insights spring from working on Nokia strategy from London. The site focuses largely on the direction of the new economy and lets readers profit from the insights of some
- 2008/04 – Mobility and location (The Economist) – reg reqd MICHAEL HALBHERR was driving from Berlin to Budapest the other day when he passed what looked like an empty field. The fact that his mobile phone stayed quiet annoyed him. Here he was, speeding by the site of Napoleon’s great victory at Austerlitz, and no
- 2008/11 – Innovation in America: A Gathering Storm (The Economist) Confronted by Asia’s technological rise and the financial crisis, corporate America is losing its self-confidence. It should not
- 2009/06 – MBA Tales: Searching for Work in a Recession (Business Week) For the Class of 2009, landing a job may seem next to impossible, but for the Class of 2002, flexibility and persistence paid big dividends
Archives
- December 2011
- November 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- April 2009
- February 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- October 2005
- September 2005
5 | Unique Visitors |
Powered By 