ThreeDimensionalPeople Why don't you go outside and play with the three dimensional people?

25Apr/074

The obligatory 3.0 post: this time with added You-nicorn

Does it strike anyone else as odd, that just a few months after Time celebrates a new era of the empowered You, most of the chatter about the next great leap – that some are calling Web3.0 – is a paradigm shift for technology (namely the arrival of the semantic web), not the end user? [...]

25Apr/070

Man, I wonder how much they’d be making without that pesky Internet?

The current issue of Booz Allen’s Strategy & Business magazine contains some interesting data points – salutory reading for those who might think that the web has dismembered industry as we know it: Companies are sitting on mountains of cash, much more than they need. Holdingsat NYSE- and Nasdaq-listed companies topped a record $2.7 trillion [...]

23Apr/071

Some principles for good data management

As companies around the world wake up to the new reality that the web flattens the playing field and offers more choices for people than they had before, there is realization that being customer-centric is probably a Good Thing. The next logical conclusion therefore it seems is the need to amass vast mounds of data [...]

22Apr/070

Three out of four kids would like targeted ads on their mobile

Tomi T. A. points to an interesting recent finding. Q Research is reported in this week’s issue of New Media Age (April 19, 2007)with a survey of 1,500 UK youth aged 11 – 20. When asked simply – do youaccept ads to your mobile, the survey found 32% willing toaccept. Then when asked – would [...]

Filed under: Uncategorized No Comments
16Apr/071

Nokia Beta Labs soft launch

Today is the soft launch of our very own Beta Labs – a place to test our new applications and services. Kind of strange that we’ve not had a place for betas in the past, but I guess it’s further evidence of our gradual move from products (“Here you go, it works ok”) to services [...]

Filed under: Uncategorized 1 Comment
16Apr/070

S60 introduces web widgets

S60 has just launched web widgets. The Web Run-Time which allows the use of web widgets using standard web technologies – e.g. AJAX on the mobile and no separate download. This is one of the ways that the web makes more sense on the mobile than just slavishly trying to shrink the PC web interface.

Filed under: Uncategorized No Comments
14Apr/070

Peter Kim picks up on Lester Wunderman’s comments at this week’s Forrester Marketing Forum: We used to be in the business of direct marketing – now we’re in thebusiness of relationship marketing. We will eventually move on to personal marketing, which will be facilitatedby the use of data. Four goals for direct marketing: Relevance, relationship, [...]

Filed under: Uncategorized No Comments
11Apr/070

For society’s sake, don’t make those search engines too good

Dr. Helen picks up a profound quote: Men talk to their search engines more than their girlfriends, work colleagues or even their families. (And alas, this trend is set to continue – due to search engines being as smart as this, and as easy on the eye as this.) Search engines, like dogs, offer unquestioning [...]

Filed under: google, search, society No Comments
10Apr/076

From advertising to a direct dialogue with customers. Are you ready?

This note is aimed at brand owners, frustrated by the increasingly expensive and ineffectual advertising spending on traditional media and wondering how best they can get their message out. It suggests that today’s disrupted media business is too frail to support the demands of brands wanting to advertise. This is no bad thing in itself [...]

9Apr/0711

Credit card info sits on your hotel key card?

One of our security guys gave me a piece of photocpied paper, anonymous apart from a note at the bottom saying: “Information courtesy of: Kent Police”. It was in the first week of April, but it seems plausible enough not to be an an AFJ. If it’s true, I wonder what the hotels’ policy is [...]