The shift in focus from non-customers to customers
I sloped off skiing for the past week, so light posting, but am back refreshed and ready to roll. I currently have a “relationship” bit between my teeth, and am finding my thoughts dominated by one seemingly simple sounding proposition: that non-customers are getting less important than current customers. As people insulate themselves from marketing [...]
Yawn. Vodafone partners with MySpace.
Perhaps I’m a bit cynical but is this deal the best that we in the mobile space can do? Vodafone starts MySpace service: Vodafone customers will now be able to access and update their MySpace websites from their mobile phone. Social networking website MySpace said the tie-up with the UK’s largest mobile phone company was [...]
DRM-free content, data-loving subscribers: the beginning of the end of the mobile darkness?
For those of us looking forward to a grown up internet experience on mobiles, two pieces of news struck me as significant. First, the big increase in the likelihood of a new approach to digital music. Steve Jobs thumbs his nose at DRM. No surprise that he thinks that, but breaking rank so publicly with [...]
