Imity: through a looking glass darkly
Are you the same person online as you are in real life? I'm not talking about the 43 year old geek guy pretending to be a 15 year old girl, but the more subtle question about whether you use the web to support or substititute for real life. This post won't be relevant for the latter category. And in fact, it might give you pause for thought: soon, everyone will know you're a dog.
Nokia's Sensor app is/was a rather cute bluetooth-only social networking solution. People liked it but commented how much better it would be with an online component too. Well, thanks to a chat with Nikolaj at DLD, it seems that the team at imity (as in proximity) have done pretty much that: take the sensor concept to the next level, and allow you to interact with people whether they are in the real world, or your online world.
So, what does it do? It combines blueetooth scanning with online social networking, so it can tell you if there's someone in the same room as you who reads your blog or other online site. Or you can see if there's someone visiting your blog who you were with in that bar last night. Here's a deck from last year's Reboot when they were still closed beta. The new site's only be open to registrations for a week or two.
It's interesting that the digital traces we leave as we meander around the web (e.g. MyBlogLog) are becoming real world. So, think twice before you write that rude blog comment; you might find yourself on the sharp end of a non-virtual fist.
I imagine before long they will extend the model to the other dimension: to allow you to trace the shadows of your Second Life pesona and their respective interactions with others. In fact, they ask for a SL name on sign up, so this is probably already underway if it's not out yet. I hope they allow you to automate the meta-matching, so that as you / your avatar / your online surfer passes others, you can tell whether they share your taste in music / movies / books / locations etc. with federated output data of lastFM / Netflix / Amazon / Plazes etc.
As a rather boring 'supplementer' I find the collision of these worlds very exciting. In its current format, it probably won't be that attractive to those who want to maintain the shroud of alternate reality. I'm looking forward to a S60 3.0 version, a critical mass of local users to make the bluetooth scanning work, and the surfacing of many really interesting questions and services that we've not even begun to think of yet.
Three Dimensional People is a site about experiences.
- key to change is finding passion. but i wonder how david sobel actually got his fisherman to use his passion to deliver change? #mh2012
- "A good predictor of longevity is not just whether you're getting social support, but whether you're GIVING support" #mh2012
- Congrats Amos! @memotext @ourlark
- RT @jslorentzen: #MH2012 rajiv kumar: map your population via email traffic (or other method) to find key influencers > target for in ...
- likewise @grapealope. thanks for the link. let's keep talking about sensors and big ideas.
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Recent comments
- Accu Chek Mobile on TedMed 2010 Report
- Kathrin Campbell on The danger of making excuses
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- Cellnovo raises $48m to bring Apple-like experience to diabetes management « ThreeDimensionalPeople on TedMed 2010 Report
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Some stuff I read
- Aging in Place Thoughtful commentary about growing impact of longevity disruption
- Conrad Egusa Practical advice for getting startups off the ground
- Mobihealth News Brian Dolan’s excellent comprehensive guide to mobile healthcare news
- Quantified Self Extracing and making sense of data about ourselves
- Tim Ferris Life hacking guru, provider of the most value out of any book I’ve read, and a genuinely good guy.
- Venture Hacks Useful how tos for startups
Some stuff about me
- 2007/03 – Corporate Wikis Go Viral (Business Week) Two European companies show how the collaborative practice spreads from early adopters of wikis at work to become mainstream business tools
- 2007/03 – Recommended Reading (Wall Street Journal) Mr. Johnston is one of the brightest minds in the business of connecting people. His insights spring from working on Nokia strategy from London. The site focuses largely on the direction of the new economy and lets readers profit from the insights of some
- 2008/04 – Mobility and location (The Economist) – reg reqd MICHAEL HALBHERR was driving from Berlin to Budapest the other day when he passed what looked like an empty field. The fact that his mobile phone stayed quiet annoyed him. Here he was, speeding by the site of Napoleon’s great victory at Austerlitz, and no
- 2008/11 – Innovation in America: A Gathering Storm (The Economist) Confronted by Asia’s technological rise and the financial crisis, corporate America is losing its self-confidence. It should not
- 2009/06 – MBA Tales: Searching for Work in a Recession (Business Week) For the Class of 2009, landing a job may seem next to impossible, but for the Class of 2002, flexibility and persistence paid big dividends
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